The U.S. Securities and Trade Fee (SEC) has launched a game-show marketing campaign to assist traders make knowledgeable choices “in a playful manner.” One of many contestants in the sport present selected to take heed to a celeb and make investments in crypto.
SEC Debuts ‘Recreation Present-Themed Public Service Marketing campaign’
The SEC’s Workplace of Investor Schooling and Advocacy unveiled “a recreation show-themed public service marketing campaign” final week. Titled “Investomania,” the marketing campaign goals “to assist traders make knowledgeable funding choices and keep away from fraud.”
The marketing campaign contains a 30-second TV spot, interactive quizzes, and 15-second informational movies on crypto property, margin calls, and assured returns, the SEC detailed, elaborating:
The marketing campaign encourages traders to analysis investments and get data from reliable sources to know the dangers earlier than investing.
Within the TV spot, the sport present host asks two contestants to select a sq. on a online game board with funding choices. They included web rumors, celeb endorsements, inventory suggestions out of your uncle, crypto to the moon, worry of lacking out (FOMO), meme shares, tulip bulbs, assured returns, and timing the market.
One of many 15-second movies was about investing in crypto. Within the video, a celeb encourages traders to take their recommendation and purchase crypto property.
The SEC described:
After the contestants make their decisions, the video exhibits, in a enjoyable and comedic manner, the results of a great or a foul alternative.
“Typically investing might feel and look like a recreation,” the SEC famous. “Our ‘Investomania’ public service marketing campaign makes use of a recreation present idea to teach traders in a playful manner that investing shouldn’t be a recreation and that they need to do their due diligence when making funding choices.”
The securities watchdog concluded:
Backside line — don’t play video games along with your monetary future.
What do you consider this SEC game-show marketing campaign? Tell us in the feedback part under.
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