On Wednesday, the full-service leisure firm based by influential hip-hop artist Jay-Z, Roc Nation, revealed the agency has bought tokens from the Sensorium Company. The tokens Roc Nation purchased are known as senso (SENSO), the in-platform foreign money of Sensorium Galaxy, an entertainment-focused metaverse that fuses cryptocurrencies with digital actuality (VR).
Roc Nation Enters Sensorium’s Blended World of Crypto and VR
The Jay-Z-founded firm Roc Nation is a agency that specializes in leisure services and products akin to expertise acquisition, clothes, publishing, sports activities, and administration. Now the corporate is getting concerned with digital currencies as Roc Nation has revealed the acquisition of senso (SENSO) tokens, the native foreign money for the metaverse tethered to Sensorium Galaxy.
Presently, Sensorium metaverse affords a demo. “The Sensorium starship tech demo gives an early take a look at the longer term foyer of Sensorium galaxy, from the place social VR expertise and occasions will start,” the web site explains. “This demo is just not consultant of the ultimate feel and appear.”
Sensorium Company, the creators of the metaverse, have blended blockchain expertise with VR, and the venture simply launched “Prism” one of many first worlds in the Sensorium metaverse. Prism guests can be a part of music festivals, concert events, and play mini-games with the possibility to see artists like David Guetta and Armin van Buuren.
Sensorium Company plans to launch the following metaverse world known as “Movement,” which has been stated to incorporate an underwater metaverse expertise. “Let your strikes turn into your language,” the Sensorium Movement world description says. “Join along with your senses by way of deep mindfulness and thrilling dance performances to an underwater area. Dive into this mystic land to expertise deep connections enabled by pure actions.”
Roc Nation’s senso token buy announcement on Wednesday explains that the corporate is taking steps towards the longer term. Desiree Perez, the CEO of Roc Nation, detailed that the leisure firm needs its artists to be included in Sensorium Galaxy.
Roc Nation’s Perez additional defined in a press release despatched to Bitcoin.com Information:
Sensorium Galaxy is well-positioned to take the leisure business to the following degree. Their digital metaverse has a robust give attention to high quality, which is strictly what we wish for our in depth artist base.
In Sensorium Galaxy ‘Artists Can Profit From International Content material Distribution’
Based on the venture’s builders, the in-game metaverse foreign money known as senso will be capable to be leveraged for a lot of transactions inside the on-line world. Senso tokens can buy live performance tickets, improve options, problem customized non-fungible tokens (NFTs), and subscribe to premium content material.
Sensorium Galaxy’s Prism is in closed beta and the general public launch is scheduled for later this yr. “[Prism] is positioned on the epicenter of SG, [Prism] is the world of music. A land the place prime performers collect to precise themselves with absolute freedom,” the Sensorium Galaxy web site particulars.Brian Kean, the chief communications officer at Sensorium Company stated in the course of the announcement that Roc Nation’s senso buy cements the concept leisure leaders understand the alternatives tethered to rising digital environments.
By proudly owning the senso tokens, “Roc Nation is taking a step in the direction of the way forward for leisure,” Kean added. “[By] giving their artists an opportunity to doubtlessly profit from international content material distribution by way of Sensorium Galaxy and safeguard possession rights on all of their digital content material.” Sensorium Galaxy additionally offers senso token holders like Roc Nation the power to participate in a number of product-level selections.
In latest instances, Roc Nation’s founder Jay-Z has been speaking about cryptocurrencies, blockchain, and NFTs. In June, Jay-Z mentioned NFTs and blockchain expertise with Twitter’s CEO Jack Dorsey and the rap star additionally modified his Twitter profile image to Cryptopunk #6095 a number of days prior.
What do you consider Roc Nation buying senso (SENSO) tokens? What do you consider digital environments and metaverses? Tell us what you consider this topic in the feedback part beneath.